It is as hard to refuse to listen to gossip as it is to turn down a delicious dessert. Taking just one morsel of either one creates a taste for more. You can resist rumors the same way a determined dieter resists candy-never even open the box. If you don't nibble on the first bite of gossip, you can't take the second and the third.
"Rumors are dainty morsels that sink deep into one’s heart." Proverbs 18:8